Marketing Analyst and Data Manager
Entech Network Solutions
(Los Angeles, California)Job Posting Details
About Entech Network Solutions
Entech is a full-service Human Resources Consultancy specializing in talent acquisition, executive recruitment, business consulting, and project management.
We have been recruiting in the digital media, marketing, advertising, and technology verticals nationwide since 1999, making us experts in those fields. We know all of the inside tips and tricks and would love to share them with you as we help you find your next role!
Summary
As our Marketing Analytics and Data Manager, you will work with office leadership, discipline teams (e.g., media, mobile, paid search, SEO, social), and creative partners to develop online and offline media measurement requirements with the goal of driving actionable insights for campaign optimization.
Responsibilities
* Use the basis of analysis through user level campaign data, as well as measurement tools like landing page testing, auditing tools, Web analytics, etc.
* Establish online media measurement strategies for media campaigns; implement appropriate testing methodologies, working directly within the client structure and creative agency partners
* Work closely with media team to assess the campaign’s technical measurement and data requirements (e.g., tagging, Web analytics coding)
* Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
* Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries
Ideal Candidate
* 3-5 years of media analytics advertising experience
* Expertise collecting, analyzing, and synthesizing data
* Expertise with ad serving tools (DFA) and Web analytics tools like Omniture and Google Analytics, including campaign trafficking, tag creation/implementation, and QA/troubleshooting
* Solid knowledge of brand measurement tools like Insight Express, Dynamic Logic, Vizu, and Dimestore, including vendor analysis, implementation, and results analysis
* Experience with third-party competitive tools like Compete, comScore, AdGooRoo
* Excellent understanding of online advertising ecosystem and performance metrics
Compensation and Working Conditions
| Benefits | Benefits included |
|---|
Additional Notes on Compensation
Two weeks paid vacation, three personal days, five sick days, and ten paid company holidays. 70% of medical, dental, and vison insurance premiums paid by company. 100% long-term life and disability insurance paid by company.
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