Marketing Analyst I

A. O. Smith Corporation is a global leader applying innovative technology and energy-efficient solutions to products marketed worldwide. We are one of the world's leading manufacturers of residential and commercial water heating equipment, offering a comprehensive product line featuring the best-known brands in North America and China.

Research, analyze and present competitive analyses and recommendations based on market comparisons and market trends to support the growth of company products’ market share.

• Gather and interpret data, formulate reports, create product price comparisons and make recommendations based upon research findings.
• Utilize all available programs to provide the most up-to-date and comprehensive competitive analysis for business planning and strategy.
• Assess client’s promotional needs and create questionnaires and surveys to collect data on customers, competitors and market place. Consolidate information into actionable items, reports and presentations.
• Examine marketing campaigns’ returns on investment.
• Create and maintain market data databases.
• Generate reports that analyze competition and customers.
• Maintain an active list of external customers to provide current pricing updates.
• Evaluate market penetration with market share data.
• Analyze marketing metrics to identify cause-and-effect relationships.
• Assist with customer and corporate event planning
• Collect and organize product specifications and literature for print and electronic media
• May perform other duties as assigned

• Proven market research and sales analysis experience.
• Ability to interpret large amounts of data and to multi-task.
• Must possess excellent written and oral communication skills.
• Must possess a working knowledge of data warehousing, modelling and mining.
• Ability to use MS Excel to manage develop tables, perform analysis and convert to other file formats for presentations.
• To perform this job successfully, an individual should have knowledge of General Database software; Excel Spreadsheet software and Microsoft Word Processing software.
• SAP experience is a plus.

Education

Bachelor's Degree in Marketing or Related Field

Years of Experience

Minimum of 1 year related work experience