Channel Marketing Specialist

Zebra Technologies

(Lincolnshire, Illinois)
Full Time Travel Required
Job Posting Details
About Zebra Technologies
Zebra builds tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice. Zebra’s extensive portfolio of solutions give real-time visibility into everything from products and physical assets to people, providing very precise operational data not only about where things are, but what condition they are in.
Summary
The Channel Marketing Specialist works closely with Sales, Channel Partners, Marketing Communications and Product Marketing on the development and execution of specific channel partner marketing plans and programs that increase Zebra market share through targeted channels of distribution.
Responsibilities
* Develop marketing programs and plans at both the channel and customer level that support Zebra's corporate marketing objectives. * Design, develop and execute marketing and enablement plans for targeted partners that utilize our MDF in the most effective manner. * Assist in the development and administration of channel specific MDF budgets. * Monitor, measure and report plan performance against objectives to determine ROI. * Interpret and enforce marketing program policies. * 25% to 50% travel to work with VAR's. * Perform other duties as assigned.
Ideal Candidate
* Bachelor's degree in Marketing or equivalent experience. * Three or more years of Sales and /or Marketing experience in a B-B corporate-based marketing position. * Experience with an indirect channel of distribution model. * Experience transforming business objectives into marketing campaigns and programs. * Strong analytical, interpersonal and communication (written and verbal) skills. * Demonstrated high degree of initiative. * Proficiency in MSOffice applications.

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