Senior Performance Marketing Manager

TSYS Prepaid is is a leading provider of corporate payroll card solutions that help employers offer a direct-deposit option to their employees. At TSYS, they do more than support payments they support people. In fact, they believe that payments should revolve around people, not the other way around a principle they call People-Centered Payments®.

The Senior Direct Response/ Performance Marketing Manager is responsible for developing the overall strategy and tactical execution to acquire new customers through direct response channels including digital media (display, video, rich media) and traditional broadcast media via direct response TV. You will manage an existing DRTV channel and have overall responsibility for TV spot creative development, media placement and the performance management of multiple DRTV media agencies. Ideal candidates will have solid performance marketing experience, including creative testing, familiarity with ad networks and platforms and digital video as an advertising medium. Deployed strategies will generate brand awareness via top funnel media focused on reach, and measured by down funnel impact on sales. Successful candidate should have familiarity with different attribution strategies, models and platforms. Experience managing DRTV campaigns is preferred, but a willingness to roll up your sleeves, learn, execute and optimize per learnings will be considered.

- Create, execute and measure digital, display and DRTV marketing campaigns to acquire new customers for NetSpend’s suite of prepaid debit card products - Identify test sources, targeting, manage budget and optimize placements as needed - Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Work with internal and external teams to test advertising and landing page creative - Manage DRTV agencies to provide and deploy media plans for multiple prepaid card brands, optimize placements as required to meet KPIs - Update existing DRTV creative as required, and in conjunction with production agencies, develop new compelling creative - Report channel performance weekly to marketing team and account management, forecast monthly response volume and budgets.

- 3 - 5 years experience working directly with digital or broadcast media, or digital media/ ad buying platforms, or as an account manager in a relevant agency or client-side role - Familiarity with different attribution strategies, models and platforms - Familiar with KPIs: CPA, CPC, CPM, and LTV - Ability to manage multiple work streams while maintaining strict attention to details - Ability to effectively prioritize tasks, and collaborate within a fast-paced team environment - Strong verbal and written communication skills, and solid organizational skills - Self-motivated, entrepreneurial, and comfortable dealing with the ambiguity associated with building and scaling a new advertising channel - Quantitative thinker with advanced Excel skills - Occasional travel to Austin headquarters as needed - As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws