Product Marketing Manager


(Los Angeles, California)
Full Time
Job Posting Details
About AOL
AOL Lifestream is a web-based application that enables users to keep track of all their comments on social networking sites. Integrated with AIM Express, AIM 7, and AIM for Mac, users can publish their statuses, reply to comments on networking sites from their Lifestream tab, and more. AOL Lifestream is a product of AOL.
This individual contributor will be part of the Media & Entertainment vertical team at Verizon Digital Media Services, focused on communicating features, benefits and value propositions for our Over-the-Top (OTT) and TV Everywhere platform. She/He will be a liaison between VDMS' Product and Marketing teams and will be a key contributor in bringing the world’s leading digital media platform to market.
* Develop positioning and messaging that differentiates our media & entertainment solutions and products * Work with the Product and Marketing Services teams to create print, digital and video collateral for the sales team and customer engagement programs * Work cross-functionally with Product to plan and execute the GTM strategy for new products and releases. * Create new content and leverage existing materials to train existing and new hires. * Track market trends and create thorough analysis of key competitors (SWOT analysis, pricing, & positioning). * Be involved, as necessary, in the sales process with channel managers, account executives or regional sales managers assigned to specific opportunities * Identify the pain-points and challenges customers may have and strategize with Product to implement solutions.
Ideal Candidate
* 5+ years in B2B tech marketing, with at least 2 years of experience in video encoding, online video platforms, video players, video analytics, online video advertising or video application development. * Bachelor’s degree or equivalent experience; Masters preferred * Demonstrated ability to market video products throughout their entire lifecycle (acquisition, activation, retention). * Proven knowledge of the online video ecosystem and competitive landscape. * Ability to prioritize multiple, ambiguous deadlines and projects. * Entrepreneurial spirit with a team-first orientation and willing to try different things with minimal direction. * Superior communication skills across multiple disciplines (Product, Sales, Marketing) * Quick and effective writer with the ability to create new content and also modify existing content
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

AOL offers a competitive salary and benefits package, including 401(k) match and performance bonus.


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