Digital Marketing Strategist

Essential Functions: The essential functions listed are not a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned. All employees must work in accordance with Satellite’s I-CARE Standards. Employees must abide by all Satellite’s standards of patient care, patient’s rights and ethical treatment, and adhere to safety and quality programs. - Marketing lead for digital marketing and advertising management for Satellite Healthcare’s websites, social media pages, and Search Engine Optimization (SEO); create strategy and the execution of our digital marketing management - Collaborate with cross-functional teams to develop market and communications plans that leverage the social media/digital space as it deals with patients, physicians and the greater medical community - Responsible for developing content across owned and earned social channels; this could include blog posts, tweets, status updates, pins, photos and videos - Create, manage and grow business presence across online media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram - Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives - Participate in internal marketing efforts, events, and application of campaign development and measurement; work collaboratively with various departments to implement agreed-to strategies - Educate colleagues and management about digital disciplines, trends and best practices for creating impactful digital experiences - Recommend strategies for specific department and territory needs regarding direct to patient, physician and medical community marketing that include but not limited to creating content, budget, audience outreach, email, paid advertising, SEO, social media and more - Develop a geographical digital marketing plan (search, SEO, etc.) and budget to fit the needs and direction of the organization - Monthly reporting of analytics, financial spend and results to the senior management team - Support the design, development, and implementation of existing and new service lines - Responsible for driving the Satellite Healthcare culture through values and customer service standards - Accountable for outstanding customer service to all external and internal customers - Develops and maintains effective relationship through effective and timely communication - Takes initiative and action to respond, resolve and follow up regarding customer service issues with all customers in a timely manner

Minimum Qualifications: Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying. Education: Bachelor’s degree with focus on communication such as Advertising/Marketing/Communications Experience: - Five (5) years of marketing, communications or digital media experience • Some experience writing, editing, and crafting content for the social media space Knowledge, Skills & Abilities: - Knowledge of social media platforms such as Facebook, Foursquare, Pinterest, Twitter, YouTube, Google+, Google Communities - Knowledge of social media management and analytics tools including, but not limited to HootSuite, Radian 6, Google Analytics, Facebook Insights and Crimson Hexagon - Exceptional time management skills including the ability to handle multiple requests with changing priorities - High energy, enthusiastic, ambitious, driven and self-motivated, diplomatic and can bring a positive attitude to the office - Ability to work independently and in a team environment - Ability to work some weekends at events - Well-organized, a strong communicator, mission driven and has a positive attitude that speaks “digital” marketing