SEM Supervisor

Safe Auto Insurance Company is a property and casualty auto insurance carrier based in Columbus, Ohio. Founded in 1993, we are built on a philosophy of customer service. This means we strive to provide caring, professional, knowledgeable, responsible and dedicated customer service to help make insurance affordable to every driver, no matter what their situation.

SafeAuto is seeking a talented individual to join our team as an SEM Supervisor, with a focus on Paid Search (PPC). Reporting to the Media Director, the Supervisor will be responsible for ensuring all Paid Search deliverables are presented on time, of high quality, and that all campaigns meet internal objectives. This is a remote, FT contract or potentially permanent position that will work closely with our Web UX team and will be involved in all SEO initiatives.

* Develop, manage and coordinate SEM campaign strategies * Demonstrate strategic insight to develop long term execution plans from stated business objectives, implement those plans, and achieve key metrics as defined by SafeAuto * Analytical ability to extract insight/actions from data and relate the “story” back to Safe Auto’s business goals * Effectively present strategic and tactical plans to Media Director, staff and internal teams * Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization * Understanding of business concepts and client objectives to identify campaign expansion opportunities * Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others * Performs various duties as assigned

* Bachelor’s degree in marketing, advertising or communications, MIS or stats preferred * 4+ years of work experience (3+ years managing programs focused on delivering and optimizing paid search campaigns, preferably working with Fortune 500 brands)