Business Analyst

PulsePoint

(New York, New York)
Full Time
Job Posting Details
About PulsePoint
PulsePoint ™, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.
Summary
As a Business Analyst you will use statistics, modeling, and trend analysis to explore and identify data from internal and external sources to aid business initiatives. Construct reports to analyze customer behavior and solve a variety of business problems. Collaborate across various teams from tech to sales, to find patterns and relationships in client behavior and aid business decisions and client relationships.
Responsibilities
* Gather information on reporting needs and objectives, document requirements and create reports for business users using Tableau, SSRS or other tools * Support ad-hoc request queue for aiding business in analyzing client behavior and business trends * Recommend changes to address deficiencies and/or streamline existing reports based on performance and analysis findings * Work closely with Tech and Operations teams to enhance data warehousing * Represent data and industry knowledge across different business units * Prioritize deliverables, recommend alternative solutions and strategies across organization
Ideal Candidate
**What you'll need:** * 3+ years of experience as a Business/Data Analyst * 2+ years of writing complex SQL queries, prior experience with Hive, Impala, Vertica a plus * Strong Excel skills, including prototyping in Excel/VBA (intermediate/advanced) * Experience with various BI tools (Tableau, SSRS preferred) * Ability to translate business requirements into easily understood reporting/analytical requirements * Strong written and oral skills, ability to tailor messages to a diverse audience * Self-Motivated/Starter, Creative thinker “beyond how things are done today” * Ability to work independently and as a part of a team, juggle multiple tasks * Basic knowledge of programing concepts, scripting (python), JavaScript, R a plus * Ad exchange/Real Time Bidding experience a plus * A, B.S. degree required; MS in Analytics preferred. * Hands-on, highly collaborative, persistence, patience, and excellent business acumen **Desired background:** * The Analytics team works closely with the Data Science group - prior experience and awareness of predictive analytics/modeling and track record of analytic thinking and consultative problem solving highly desired. * Strong aptitude for effective visual design of reports/dashboards and executive communication, with experience in cutting-technologies like D3. * Self-sufficiency with leading web technologies to create and design original online tools for big-data analytics/visualization highly desired. * Experience with design and execution of digital marketing/SEO campaigns including audience profiling, awareness of digital yield optimization tools, proficiency with ad-tech industry platforms/tools for measurement, delivery, and targeting. * Exposure to P&L metrics preferred, with track record of business acumen and collaboration with multiple stakeholders. * Ideal candidate will be a self-starter with a keen instinct for discovering and exploiting opportunities in the data to drive design and innovation of existing/new data-driven products. * Track record of consulting with executives and business stake-holders, and leading cross-functional teams. * Aptitude and interest in concepts of Natural Language Processing, Machine Learning, Stochastic modeling, and Large-scale optimization a strong plus
Compensation and Working Conditions

Additional Notes on Compensation

Sane work hours (with flexible scheduling). Competitive Salary & 401K Plan Match. Generous paid vacation (we consider your birthday a holiday). Sabbatical at 5 years of employment. Health & Wellness Fairs.

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