Product Marketing Lead

Pocket Gems develops free-to-play mobile games that are ridiculously fun. Pocket Gems was founded in 2009 by Daniel Terry and Harlan Crystal. Their first products pioneered the free to play mobile games industry and have delighted and entertained millions of players.

Pocket Gems, a pioneer in mobile games and entertainment backed by Sequoia Capital and Tencent, is breaking new ground by building graphically rich mobile games, developing fun new genres of mobile entertainment and creating innovative technologies like our proprietary Mantis Engine. Launched in 2009, Pocket Gems has grown to over 200 employees and its games have been downloaded over 200 million times by players around the world. With its pioneering team, Pocket Gems is uniquely capable of making original and genre-defining products as mobile devices become the primary computing device for everyone in the world. But building great games isn't our only mission. We're looking for a marketing rockstar to help us get our games in front of millions of fans around the world. As Product Marketing Lead, you are the lead business partner to our product teams, helping them understand the market and audience for their products, and informing decisions that help us build the best games and bring them to market. In this role, you will manage a team whose responsibilities include: producing video/display advertising, analyzing market data, performing customer surveys and research, and developing product positioning and go-to-market plans. You will also be the primary steward of our brands, responsible for shaping our games’ brand identities and the communication/presentation anywhere they appear outside the game including video/tv advertising, pr messaging, social media, etc. This position represents an ideal role for experienced marketing candidates, ideally with a top-tier MBA, who can combine strong analytical ability, business judgment, and interpersonal skills.

* Produce innovative, memorable, and effective video/display advertising * Work closely with our product teams to help define a game’s audience and marketability * Perform market and customer research, and develop insights that will help shape our products * Identify new sources of data and methodologies that can help expand our product marketing toolkit * Manage a team of product marketers across our portfolio of products * Develop product positioning statements and game brand identities, oversee production of ad creatives that are consistent across channels and resonate with players * Create go-to-market strategies and work with key functional stakeholders to execute on them and measure their performance

* Bachelor’s degree required. MBA or Advanced degree a strong plus * 10+ years as a functional expert in marketing, working in one of the following: * Marketing in the video games or entertainment industry * Brand management at a consumer goods company (CPG) * Product marketing at an online consumer-focused blue chip technology company * Candidates with experience in product management, business operations, strategy at a technology company, ideally in video games, will also be considered * Personal passion for games and other forms of entertainment and desire to become an industry marketing leader * Strong creative ability * Track record of launching successful new products or brands * Understanding of online / mobile advertising and related metrics * Experience managing a team is required * Experience working with creative agencies or media buying agencies is required * Exceptional analytical skills and experience working in a metrics-driven organization * Equally comfortable at big picture thinking and hands-on execution. Experience and interest in driving both strategic planning as well as operations * Strong communications skills and ability to drive cross-functional projects * Strong Excel skills; experience with SQL a plus