Product Marketing Manager

Osram Sylvania

(Exeter, New Hampshire)
Full Time
Job Posting Details
About Osram Sylvania
OSRAM of Munich, Germany is one of the two leading light manufacturers in the world.
Responsibilities
- Product Marketing Manager responsible for the financial success of product line consisting of LED retrofit products aimed at replacing traditional classic lighting products. Independently manages the product line, regionally as well as working with global organization. - Performs strategic segmentation analysis to identify market size, competitive landscape and fit within OSI strengths. - Conduct Market research and customer interviews. - Prepare business plans to target strategic segments in consolidation with sales channels. - Implements sales channels specific marketing strategies, maintains product development roadmaps, implement product launch activities including marketing literature, promotional programs, product data sheets, product catalogs, applications guides, E-commerce literature and sales training in consultation with applications engineering. - Responsible for generating and meeting sales budgets and margins, responsible for product forecasting and working with planning on product procurement, manage product allocation to key customer accounts/channels when needed, utilize Q-Gate process to initiate new product development or outsourced product procurement.
Ideal Candidate
What we look for - BS plus minimum 7 years (or MS plus minimum 3 years) of exempt marketing, engineering or sales experience required.

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