Social Media Analyst

Ogilvy & Mather

(Chicago, Illinois)
Full Time
Job Posting Details
About Ogilvy & Mather
Ogilvy & Mather, Network of the Year at Cannes for the 5th year running, is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing.
Summary
Ogilvy & Mather Chicago’s Social@Ogilvy team is searching for a Social Media Analyst – someone who loves connecting social data with business results, to help steer the direction for our clients.?The ideal Social Analyst loves numbers and uses them to tell stories and provide actionable recommendations. Who Are You?? A critical thinker, upbeat, and a self-starter. You’re someone who’s driven to look for better ways to do things and excited at the prospect of working in an industry that is constantly evolving.
Responsibilities
* Work closely with integrated teams to create measurement plans, goals and KPI’s, and deliver regular analysis on social brands across Facebook, Twitter, Pinterest, Instagram, and more to clients. * Get your hands dirty pulling together data from social media channels and social listening tools, tying analysis and insights back to business result. * Connect and drive strategy of social data with other media analytics data such as paid, website, traditional PR, and CRM. * Deep dive into social platform analytics tools, both native and third-party, to understand how they work, and translate what their output means for business strategy. * Act as a storyteller, translating complex analytical work into easy to understand analysis and recommendations for client and account teams. * Partner with integrated teams to think outside the box on how social listening can help fuel business impact.
Ideal Candidate
* 3+ years of analytical role experience. * Strong understanding of statistical methods and analysis such as probability distributions, regressions, correlation, causation, variance, etc. * Working knowledge of Excel, Tableau, and other similar tools. * Interest in cross-training in other types of analytics, specifically web analytics (Google Analytics, Adobe Site Catalyst). * Familiarity with social monitoring tools including but not limited to Crimson Hexagon, Radian 6, Spredfast, Percolate, and Sysomos. * A bachelor’s degree in statistics, finance, mathematics, and/or behavioral economics is a plus. * Experience working in the agency/start-up/social space, working in statistical and data analysis is a big plus.

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