Marketing Strategist for Innovation Hub

Nelnet is one of the leading education and finance companies in the United States. The company provides quality student loan products and services to students, as well as a full range of student-lending services and technology-based products to schools nationwide. This includes student loan origination and lending, holding, student loan and guarantee servicing and software solutions.

The Marketing Strategist is responsible for developing branding, marketing, and advertising strategies for startup businesses that drive revenue growth. This position is responsible for ensuring the successful implementation of marketing campaigns and projects through compelling creative. The Marketing Strategist will evaluate marketing programs’ effectiveness and iterate to ensure customer acquisition and revenue goals are met.

This position will be integral in reviewing, evaluating, and launching new businesses and products, as well as, assisting with market, customer, and user research initiatives. The Marketing Strategist will ensure a high level of customer service is delivered and promote and foster teamwork across all areas of Nelnet. Responsible for the development and management of direct reports. * Understand the business strategy, market, and customers for startups as well as maintain an extensive knowledge of products/services. * Develop effective marketing and advertising strategies for generating revenue. * Communicate marketing strategies and initiatives to larger internal audiences. * Provide oversight and project management of marketing initiatives * Assist in the ideation, collaboration, development, and screening of new businesses. * Develop a systematic means of measuring marketing performance and user experience and leverage this data to improve. * Be comfortable problem solving with differing perspectives, confident and effective in communicating new ideas, and fully committed to the successful launch of new ideas. Must have a passion to seek solutions in a transparent manner with external colleagues/customers, internal project teams, and senior executive management. * Must have a heightened awareness of human behaviors, preferences, and motivations and able to translate those into viable, value-based solutions.

**Education:** * Bachelor’s degree or equivalent **Experience:** * 4 years of experience in marketing, preferably with startup companies * Knowledge of account, creative, and production area processes **Competencies – Skills/Knowledge/Abilities:** * High level of verbal and written skill required * Relies on experience and judgment to plan and accomplish goals * Performs a variety of tasks * A wide degree of creativity and latitude is expected * Marketing background preferred * Demonstrated ability to serve accounts * Must be able to handle high volume of projects * Leadership and decision making skills * Excellent customer service skills * Strong problem solving skills * Ability to work independently