Associate Media Director

MRM//McCann

(New York, New York)
Full Time
Job Posting Details
About MRM//McCann
MRM is a global customer experience-marketing agency, part of McCann Worldgroup, an Interpublic company. We simplify the complex—helping our clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally driven world.
Summary
We are looking to add an Associate Media Director (AMD), to lead all media strategy, planning and optimization for a fantastic pharma client; one who supports and encourages our desire to push the boundaries of pharma marketing in more innovative and effective directions. This like-minded, digitally-centric, seasoned AMD will manage all digital media, targeted to both healthcare professionals and consumers/patients, in partnership with our Media Director and media team.
Responsibilities
* Collaborates closely with other disciplines to develop cohesive, people-centric strategies and execution * Reaches and engages patients, caregivers and physicians; a holistic view of product marketing * Plans, buys, executes and optimizes all digital media: display (endemic/programmatic), video and paid search * Consults with broadcast agency to increase synergy (allocations, flighting, creative) * Works closely with performance team to track contributions, analyze, extract insights and optimize * Protects our client’s investment through application of ad fraud, viewability and brand safety solutions * Mentor 3 team members; providing continuous feedback, support and inspiration, to help them achieve their professional goals * Provide guidance on client assignments; serving as the strategic lead and ensuring thorough consideration and evaluation of all opportunities * Track the progress of client work; ensuring quality, creativity and integrity of all media services provided, as well as timely delivery * Continuously propose new and innovative ideas; pushing clients outside of their comfort zone * Monitor and analyze program performance; optimizing rigorously to improve contributions to objectives with greater efficiency * Cultivate relationships with clients and their other partner agencies; satisfying requests, earning trust, exploring needs/areas of improvement and growing relationships over time
Ideal Candidate
* 7+ years’ experience in media * 3+ years focus on digital media with some non-digital history desired * 3+ years in a supervisory role * Extensive client-facing experience * Brand-building and direct-response programs * Strong case studies; demonstrating creativity, cross-channel synergy and all-up performance * Hands-on planning, buying, management and analysis across digital channels * Media ad serving, tracking and analysis (e.g., DCLK, Atlas) * Media Research (e.g., Kantar, ComScore, Nielsen) * Pharma experience is strongly desired

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