Our Company

At LendUp we believe there are two types of financial products: chutes and ladders. Ladders help people up, chutes push people down. One of our core values is that every product we offer at LendUp is a ladder, measured by the long-term financial well-being of our customers. LendUp loans are a stepping-stone towards better credit, and all the products we offer are in service of commitment to getting our customers to a better financial state. We are a data-driven company. We are building the most innovative credit models in the world to extend credit as aggressively as possible, while assessing who is a likely candidate for the path we offer out of the payday loan trap and into prime credit. We are a seed stage startup funded by Y-Combinator, Kleiner Perkins, Andresseen Horowitz, Google Ventures, Yuri Milner’s Startfund, Data Collective, Thomvest Ventures and a bunch of awesome angels. Our vision of redefining the billion dollar payday lending market has been featured in CNN, Techcrunch, AllThingsD, NPR, Venturebeat, Inc. and the list goes on.