Director of Research

L2 was founded in 2010 on the belief that a brand's digital competency is inextricably linked to shareholder value. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to provide managers with visibility into a brand's digital performance. L2 is tracking over 5,000 global brands and works with the prestige and consumer sectors' largest and most iconic enterprises and brands.

The Research Director will manage a team of industry-focused Research staff to develop and deliver L2's research content, evolve the Digitial IQ Index® methodology according to trends within the relevant fields, and coordinate with the Client Strategy team (which sits alongside the Research organization) to produce and deliver client/brand-specific "Deep Dives."

This role is specifically responsible to cover the aforementioned verticals, and experience working with/within these verticals is critical.

• Lead Digital IQ Index® reports across a small set of industries (see more on the DIQ here: http://www.l2inc.com/research)
• Oversee collection and analysis of data
• Distill analysis to a crisp and compelling narrative
• Convert raw data and narrative into concise writing
• Present L2 thought leadership on the region to the public
• Manage production of multiple reports at any given time
• Oversee a team of research leads and analysts
• Adapt and enhance the DIQ methodology to different industries and geographies
• Liaise with L2's Client Strategy team regarding client needs
• Collaborate with Client Strategy on digital strategy “Deep Dives” for L2 clients across industries

• 10+ years experience in quantitative research
• Experience and expertise in Digital
• Ability to combine 3rd party and proprietary data/research into view on trends, best practices and impact on sector
• Team & people management experience
• A portfolio of proprietary, forward looking research
• Understanding of parent companies, brands, and the competitive landscape in the following industries within the L2 portfolio: Specialty Retail, Activewear, Luxury Fashion, Watches & Jewelry, and Hotels
• Understanding of the digital ecosystem in the US and European regions
• Desire to work for growth firm in fast paced, deadline driven environment
• A doer—someone who can get things done, especially with limited direction
• Top tier undergraduate university
• Relevant Masters degree or MBA preferred (but not required)

Across all roles and levels within L2, we emphasize the following traits amongst our team members:

• Analytical: Understands the quantitative process for research and analysis and is passionate about the examination of how data in digital is disrupting marketing

• Strong Communicator: The key is in distilling data down to understandable and consumable bites, using the data to craft a narrative in speech, writing, or analysis

• Entrepreneurial: L2 is moving quickly much like the industry we cover. Must be comfortable with constant change

• Innovative: We are constantly looking to make L2 better and more successful and need people who are always seeking to find the new and better way

• Quick Learner: Things move quickly at L2 and we want folks who can keep up and drive our success

• A doer: Must be someone who executes on plans, someone who can multitask, someone who takes pride in high-level results, and above all else, someone who can get things done