Director Marketing Operations

InContact

(Salt Lake City, Utah)
Full Time
Job Posting Details
About InContact
inContact, Inc. (NASDAQ: SAAS) is a provider of on-demand call center software. The inContact platform has grown from an Automated Call Distributor (ACD) with skills-based routing, Computer Telephony Integration (CTI), and Interactive Voice Response (IVR) with speech recognition, to include an online hiring solution, an eLearning and communications application, workforce management functionality, and a customer feedback and survey solution.
Summary
The Director Marketing Operations’ primary role is to improve lead quality and quantity through increased understanding of responses to campaigns by prospects and customers. The Director Marketing Operations manages individuals and processes or projects that analyze the quality and quantity of leads that are delivered to the sales team, along with conversion rate, and sales stage in order to more effectively drive marketing’s contribution to revenue.
Responsibilities
* Supervise Marketing Operations Management team in order to understand and provide recommendations on campaign and sales enablement effectiveness. * Use analytical tools and applications to understand and communicate campaign effectiveness and related spend. * Analyze and interpret data from marketing systems and tools and provide executive-level interpretations, guidance and understanding of what prospects and customers respond to and revenue drivers. * Supervise the administrator for Eloqua (marketing automation system). * Oversee and produce marketing reports that show marketing's contribution to revenue. * Oversee the extraction of data from systems; import and export data into marketing applications when needed. * Work with Sales Operations management and team members to integrate marketing applications and business processes into Salesforce.com * Provide guidance on the set up and maintenance of the marketing content, campaigns and reporting processes in Eloqua and other marketing applications. * Provide leadership to individuals on team(s) through coaching, feedback, development goals, and performance management. * Prioritize, assign and manage department activities and projects in accordance with the Operations department's goals and objectives. Adjust hours of work, priorities and staff assignments to ensure efficient operation, based on workload. * Responsible for recruiting, hiring and firing for the department.
Ideal Candidate
**To Land This Gig You'll Need:** * Bachelor's Degree in Computer Science, Information Management, Statistics, Mathematics, Business Management, Physics or Marketing or related field or equivalent work experience required. Master's Degree preferred. * 10+ years experience in campaign analysis, database marketing, email marketing, direct response marketing, or online marketing environments. * Experience with written analysis and interpretation of customer or campaign data. * Effective interpersonal skills. Able to communicate effectively across all levels of management. * Excellent problem solving skills. * Ability to apply a wide range of business skills and analysis to the function. * Ability to work well in a rapidly changing environment. * Quick acting and creates a sense of urgency when needed. * Ability to effectively prioritize and adjust to multiple demands. * Proficient in Microsoft Office Tools. * Demonstrated self starter who is detail oriented, logical, and energetic. **Bonus Experience:** * 4+ years using Marketo, Eloqua, Unica, Aprimo or comparable product. * 2+ years importing and exporting data in a SFDC environment. * Experience with project management and project communication techniques and tools. This includes alternative ways to communicate via, written, oral, and visual media.

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