Director Retail Marketing

High Liner Foods

(Portsmouth, New Hampshire)
Full Time
Job Posting Details
About High Liner Foods
High Liner Foods is the leading North American processor and marketer of value-added frozen seafood. Our retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and C. Wirthy labels, and are available in most grocery and club stores.
Summary
We are seeking a Director of Retail Marketing to become the newest member of our US Retail Marketing Team. This position will be based out of our US Company Headquarters in Portsmouth, NH. In this high profile position, you will be a critical member of the US Retail marketing team; the Director of Retail Marketing will work closely with the VP of Marketing to drive short and long term growth for the retail business through commercial excellence in brand strategy, financial P&L management, superior marketing campaigns, and customer engagement. This role will oversee two Brand Managers and work closely with Product Innovation, Insights Manager, and Creative Services manager to drive the retail business.
Responsibilities
* Oversee all aspects of the P&L to ensure retail delivers on annual financial objectives - sales, profit and lbs goals. Beyond the annual P&L, this role will lead the development of longer term strategy planning – the 3 year growth strategy and go to market plan. * Help develop a first class customer engagement strategy with our top customers. This role will bring all our expertise into one cohesive growth strategy for our top customers including brand strategy, innovation, insights, and category leadership. The go to market expert! * Drive commercial excellence in all aspects of retail marketing execution including best in class consumer campaigns, promotions, pricing, and product launches. * Work closes with Product Innovation to ensure we have a strong and relevant product pipeline that delivers short and long term growth objectives. * Help drive annual business planning and budget planning process.
Ideal Candidate
* You have a proven track record of at least 8+ years of Brand management experience in a Consumer Packaged Goods Environment. Experience at blue chip CPG company preferred. * You have strong brand management experience managing multiple brands in various stages of life cycle. * You are a superior leader with the ability to motivate teams, develop individuals, and drive success in a positive inspiring way. * You have strong strategic and analytical skills with demonstrated leadership implementing winning business plans and delivering financial growth. * You have an entrepreneurial attitude with the ability to act autonomously. Must have a passion for building the business and driving growth. * You have a proven track record of academic excellence with a minimum of a Bachelor’s degree in a related field, with an MBA in Business/Marketing preferred. * You excel in a collaborative team environment * You enjoy seafood and have a passion for food in general! **Skills** * Management Advanced * Analytical Skills Advanced * Marketing Advanced **Behaviors** * Team Player: Works well as a member of a group * Innovative: Consistently introduces new ideas and demonstrates original thinking * Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well * Leader: Inspires teammates to follow them **Motivations** * Self-Starter: Inspired to perform without outside help * Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work * Goal Completion: Inspired to perform well by the completion of tasks * Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization * Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business **Education** Bachelor's Degree or better in Marketing.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Offering a competitive compensation package coupled with a bonus, benefits and retirement plan, this is a chance for you to take the knowledge you’ve acquired in your career to date and have a real impact on the business.

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