Senior Manager, Public Relations, Harry and David

Since 1934, Harry & David has grown to become America’s premier choice for gourmet gifts. From our handpicked fresh fruit to our hand-packed gift baskets filled with delicious treats, we are committed to providing premium quality and excellence in every way.

The Senior Manager, Public Relations, Harry & David ensures the brand reputation of Harry & David is enhanced through pro-active public relations programs and campaigns. The strategy focuses on all aspects of the brands’ reputation and image, both directly and indirectly related to the organization. This role supports the brand by seeking opportunities with key external stakeholders, primarily media. In addition, with a keen eye on community relations, this communications professional will identify appropriate and influential local opportunities to continue to enhance exposure for the brand and key executives. The Senior Manager, Public Relations, Harry & David must be able to collaborate and influence key internal stakeholders cross-functionally to manage and enhance consumer, business and trade communication programs. The candidate must be an excellent project manager, poised and diplomatic, possess strong media relations skills, have team and budget management experience, as well as possess excellent written and verbal communication skills.

* In conjunction with the Enterprise Public Relations Team and external PR Agency, provide creative input and develop strategic consumer, business and trade communications plans to support Harry & David, manage execution and measure results. (30%) * Pitch media and follow up as appropriate. Develop, nurture and maintain relationships with appropriate media outlets, vendor partner contacts and key industry and local influencers. Prepare senior executives for press interviews, speaking engagements, events, etc., including message points and briefing documents. Draft press-related correspondence (press releases and other media related materials.), company presentations and executive profiles. (25%) * Manage and organize the execution of tactical communications plans and integration programs for Harry & David with the internal PR team. Manage PR campaigns within budget parameters. (20%) * Partner with the Community Relations and PR Specialist to create and drive impactful local programs to increase exposure for the brand’s initiatives and key executives. (15%) * Plan and manage departmental processes and practices to ensure that programs are aligned with Harry & David business goals and objectives. Serve as the internal PR liaison for Harry & David. (5%) * Prepare, communicate and educate internal key stakeholders and PR team on changes in communication strategies within Harry & David. (5%) * At least 20% travel will be required for this position. * Other job duties as defined.

- Bachelor’s degree Communications or Public Relations preferred, MBA preferred. * 8+ years combined corporate and agency experience within the food & beverage industry; promotional and/or CPG/Retail PR required. * Relationship management with media, external agencies, and business partners * Strong written and verbal presentation skills * Strategic planning, execution and budget management * Ability to communicate clearly and concisely, both verbally and in writing * Promotes a successful attitude, confidence in leadership, and teamwork to achieve business results * Ability to plan and manage schedules for multiple tasks * Ability to work independently and meet deadlines in a fast-paced, rapidly-changing environment