Senior Email Marketing Specialist

DuPage Credit Union

(Naperville, Illinois)
Full Time
Job Posting Details
About DuPage Credit Union
DuPage Credit Union is a bank alternative that offers online banking, mortgages, auto loans, credit cards and more financial products and services.
Summary
As a Sr. Email Marketing Specialist, you’ll develop automated, triggered, and dynamic email campaigns to drive sales, cross-sell, and up-sell throughout the Member/customer lifecycle. In order to measure and ensure campaign effectiveness, you’ll track, analyze, and report on performance of all campaigns and make recommendations for improvement. Join our Marketing Team to experience a collaborative environment that allows for significant professional growth and development!
Responsibilities
- Utilizing the Salesforce Marketing Cloud tool to develop automated, triggered, and dynamic campaigns to drive sales, cross-sell, and up-sell throughout the Member/customer lifecycle. - Applying best practices when writing content for email and supporting landing pages to deliver relevant, personalized messages with consideration for list segmentation, email preferences, deliverability and CAN-SPAM compliance. - Maintains email best practices including browser compatibility, dynamic content, mobile optimization, subject lines/pre-headers and use of images, etc. - Manages email list segmentation, profile attributes and subscriber delivery status and makes recommendations to grow the active subscriber list. - Creates reports to track both internal and external email campaign performance and on-going Member behavior, including delivery rates, subscribes/unsubscribes, open rates, click activity and conversions. - Makes recommendation for improvement based on findings. - Collaborates with the Marketing team to ensure successful integration of email and marketing efforts. - Monitors industry trends, researches findings and provides recommendations.
Ideal Candidate
- A minimum of two years of experience in email marketing including automated campaign management. - A minimum of two years of experience with an email marketing tool - Exact Target/Salesforce Marketing Cloud experience is a plus. - A minimum of one year of experience with HTML/CSS/jQuery/SQL including knowledge of the difference between coding for web and email. - Proficiency with Microsoft Office, Adobe CC Illustrator/Photoshop, Email on Acid. - Proven email copywriting and editing skills. - The ability to articulate and champion email marketing best practices including deliverability management. - Return Path experience a plus.

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