Digital Acquisition Marketing Manager

Dia&Co.

(New York, New York)
Full Time
Job Posting Details
About Dia&Co.
Dia&Co is the premier shopping destination for plus-size women. The company's flagship product is a personal styling service that allows customers to shop from the comfort of their homes. By developing a new kind of relationship with customers, Dia is solving decades of inefficiencies in plus-size shopping. Our business meets a profound need and we are on a mission to fundamentally transform the way women experience apparel commerce.
Summary
The Digital Acquisition Marketing Manager will manage a multi-channel strategy to cost-effectively scale Dia&Co’s customer base. The mindset of potential candidate is to develop customer insights, generate hypotheses, build expected outcomes, test, assess, repeat. You have intellectual rigor and are data-driven and a practitioner of the Socratic method. You understand what levers drive growth. Your focus guides your decision making on a daily basis.
Responsibilities
* You’ll manage the day to day set-up, CPA-optimization and analysis of multiple acquisition channels [ie Facebook, Pinterest, affiliates, audio, direct mail, email] * You’ll work with the creative team to iterate on your insights * You’ll always be looking for new ways to scale your channels and drive down CPAs You’ll help set the overall growth strategy
Ideal Candidate
* 2+ years of experience in management consulting, investment banking or a start-up * Bachelor’s degree * Understanding of acquisition funnels * Data should speak to you * Advanced knowledge of Excel: pivot tables, vlookup, etc. * SQL experience * Never-ending curiosity in uncovering unmet needs/existing behavior of potential customers. Always be testing * Constantly working with members of other disciplines to turn your ideas into action * Analytical/scalpel-like mindset, using data + empathy to drive actionable insights * Experience in at least 2 of these channels * Facebook * Pinterest * Email * Affiliate marketing * Audio [podcasts + radio] * Direct Mail
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

competitive salaries. healthcare premiums covered for employees. a leadership team that embraces creativity and initiative. great snacks, happy hours and a fun office environment!

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.