Digital Acquisition Marketing Manager

Dia&Co is the premier shopping destination for plus-size women. The company's flagship product is a personal styling service that allows customers to shop from the comfort of their homes. By developing a new kind of relationship with customers, Dia is solving decades of inefficiencies in plus-size shopping. Our business meets a profound need and we are on a mission to fundamentally transform the way women experience apparel commerce.

The Digital Acquisition Marketing Manager will manage a multi-channel strategy to cost-effectively scale Dia&Co’s customer base. The mindset of potential candidate is to develop customer insights, generate hypotheses, build expected outcomes, test, assess, repeat. You have intellectual rigor and are data-driven and a practitioner of the Socratic method. You understand what levers drive growth. Your focus guides your decision making on a daily basis.

• You’ll manage the day to day set-up, CPA-optimization and analysis of multiple acquisition channels [ie Facebook, Pinterest, affiliates, audio, direct mail, email]
• You’ll work with the creative team to iterate on your insights
• You’ll always be looking for new ways to scale your channels and drive down CPAs You’ll help set the overall growth strategy

• 2+ years of experience in management consulting, investment banking or a start-up
• Bachelor’s degree
• Understanding of acquisition funnels
• Data should speak to you
• Advanced knowledge of Excel: pivot tables, vlookup, etc.
• SQL experience
• Never-ending curiosity in uncovering unmet needs/existing behavior of potential customers. Always be testing
• Constantly working with members of other disciplines to turn your ideas into action
• Analytical/scalpel-like mindset, using data + empathy to drive actionable insights
• Experience in at least 2 of these channels
  • Facebook
  • Pinterest
  • Email
  • Affiliate marketing
  • Audio [podcasts + radio]
  • Direct Mail