* Responsible for overall strategic vision and plan for products and the entire portfolio in order to achieve or exceed strategic goals for market share, top-line, and profit growth. Requires a minimum level of supervision to accomplish goals.
* Manage a profitable P&L and develop a strategic business plan for assigned portfolio. Must be objective and willing to make hard choices regarding investment prioritization for the good of the overall organization.
* Leadership role across team, assisting with training of other Product Managers within the team or looking for process improvements that would benefit the Product Manager role across the team
* Understand, analyze, identify, define, and size market segments and sub-segments associated with the assigned portfolio.
* Understands essential aspects of learning design with emphasis on digital learning solutions that address customer workflow and learning challenges. Ability to bring winning customer driven solutions to market in an effective and efficient manner that integrate associated dimensions.
* Bring customer-focused solutions that have strong value propositions, meet demonstrated market needs, and provide unique competitive advantage.
* Anticipate discipline and industry trends, with a focus on digital learning solutions grounded in a market knowledge gained through data-driven market research.
* Manage product lifecycle of multiple products simultaneously within scope and budget.
* Initiate, advocate, and negotiate profitable products and services for new or strategically expanded course offerings, alternative markets and channels, strategic partnerships, all in response to new teaching/learning and business models. Delivers arrangements that are both equitable and profitable for the company and partners and that add measurable value to the company’s offerings.
* Fully understand and track all product activity that affects assigned portfolio, including any product launches/enhancements and competitor movement. Develop a keen understanding of all competitors; develop an ability to anticipate competitor activity as it pertains to product medium or subject area.
* Identify and test product ideas within segments, including the administration of focus groups, advisory boards, reviews, customer meetings and sensing as appropriate.
* Regularly analyze product and portfolio plans to align forecasting and measurement of progress towards goals; provide business case for investment decisions. Suggest and monitor production budgets and schedules.
* Serve as visionary, project leader, and evangelist for the portfolio within the company and for customers.
* Partner closely with Marketing and Sales teams to seed and secure adoptions.
* Works closely with colleagues in other functional areas (Development, Production, Marketing, Sales, Technology, etc.) to convey the strategic vision for the discipline/product cluster, provides candid feedback that supports the vision and execution and which leads to goal achievement.
* Participates in appropriate Development and Marketing activities.
* Makes presentations at company sales meetings, campus visits, and academic conventions in support of sales efforts and to drive sales. Consults with colleagues in manufacturing, inventory, and customer service to assist in reaching customer service goals.
* Provide thought leadership on pricing, business Model strategies, and setting business goals.
* Travel Requirements: Regular overnight, a few nights per Month