Content Marketing Senior Manager

Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, and the individual change agents who support them.

In the Senior Manager, Content Marketing role, you will be responsible for managing the content marketing function within the Corporate and Foundation Solutions division of Blackbaud. We need a prolific, strategic and creative content marketer to compose and manage the production of a range of engaging content assets that will generate and nurture leads, solidify customer relationships and fortify our brand. This role requires strong vision, sharp focus, and stellar project management skills. In addition, you will manage one Associate, so strong leadership skills are also required. Our customers are not your average customers—their work changes the world. Join our team to help and inspire the people doing good.

* Own the content marketing function * Develop and execute on an editorial calendar that supports all aspects of the Marketing mix, from nurture email campaigns to sales enablement to thought leadership pieces to web copy * Establish excellent relationships with our customers to tell their stories through compelling content pieces * Collaborate with internal and external subject matter experts and thought leaders to generate content * Work with team members, peers, external agencies, freelancers and graphic designers to produce high quality content * Optimize content for SEO * Assess the performance of content pieces by analyzing web traffic metrics, download rates, engagement rates, open rates, etc. * Liaise with marketers from other divisions to share and cross-promote content and create cross-vertical marketing campaigns * Support Sales by packaging up content, marketing campaigns, event follow-ups and presentations for their sales efforts * Collect feedback from our customers, Sales, analytics and other sources and use it to make necessary adjustments to content marketing strategy

* Excellent communication and writing skills * Strong editorial mindset * Understanding of alignment of content strategy to sales, lead generation and brand strategies * Experience with SEO * Strong planning skills, project management skills and attention to detail * BA/BS degree or equivalent working experience. * Passion and creativity * Ability to create repeatable processes, to be process-driven and to scale what works * Proven ability to develop an analytical framework and report on content program * BA/BS required * Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign) a plus * Experience with Salesforce.com a plus * Experience with Marketo a plus * Web publishing experience a plus