Vice President - Brand

Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company’s mobile app enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime.

You love bringing design, content, analytics and customer experience together to create an amazing brand for customers. You're a combination of right and left brained - a structured approach to brand marketing with clear strategies, messaging rooted in insights, and impact measured in data; and bringing it to life with consistent creativity across customer touch-points. You are comfortable managing and guiding a creative team, and partnering with growth, product, and analytics to deliver a consistent experience that’s rooted in a combination of insight and magic. You think that brand experiences are most effective when they spark new customer sign-ups and deepen existing customer loyalty over time.

* Own brand positioning across Betterment Retail, Betterment for Business, and Betterment Institutional - strategy, key messages and differentiators based on customer decision journey * Own a metrics-driven content organization - focused on awareness, conversion, retention, and share of wallet * Creative direction for all of Betterment marketing, brochure site (Betterment.com, et al), and onboarding experience * Increase brand metrics - awareness, favorability, NPS * Manage the social & community experience strategy for Betterment * Partner with: * Growth team to develop strategies and campaigns aimed to grow key customer segments via paid, owned, and earned marketing * Customer marketing team to leverage customer insights and decision journeys to developbrand strategies, campaigns, experience and content * Product teams to ensure consistent experience in transition from Brochure to Onboarding to App experience * Analytics team to ensure testing, tracking and targeting strategies are measured and managed

**Qualifications:** * 12+ years of Marketing experience with 5+ years at the Director level * Bachelor’s degree from a top tier college, MBA preferred * Consumer and B2B Experience * 6-8 years experience owning brand and/or integrated marketing - developing brand positioning, creative briefs, and integrated marketing strategies * Experience managing creative and business teams * Experience testing and managing incrementality of marketing efforts * Comfort in a high performance, metrics driven organization * Excellent communication skills, visual, written and spoken * Strong analytical background with proven ability to use analytics to assess performance and identify opportunities for optimization and additional scale * Ability to partner across finance, analytics, customer, product, and growth teams * Creativity, breadth of interests, and initiative * Ability to learn quickly **Nice-to-Haves:** * Interest in working in a fast-paced startup environment * Interest in personal finance, financial planning or investing