Director of Product Marketing for Platform Lead

AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents.

AppNexus is an internet technology company that powers the real-time sale and purchase of digital advertising. We are seeking a motivated, dynamic Director of Product Marketing to join our team. In this role, you will be responsible for building compelling marketing content and materials designed to increase awareness and adoption of our platform. You will have a deep understanding of our technology stack and product road map in order to produce best in class product marketing materials to gain new clients and drive further adoption onto the platform for existing clients. This is a unique opportunity to join a rapidly growing team at AppNexus.

* Define and lead development of all product-related and go-to-market content * Develop highly-differentiated product positioning through marketing campaigns that promote customer adoption and drive business growth * Own external-facing product launch process for new products targeted at both existing and potential AppNexus customers * Partner with Product to understand the value of new products and evangelize solutions and features both internally and externally * Deliver high-quality written product materials and collateral (white papers, customer success stories, case studies, demos) designed to improve communication with customers * Work closely with leadership, Marketing, Product, and Commercial teams to achieve strategic goals * Track and measure the impact of marketing efforts * Analyze competitor positioning and present internal intelligence reports * Participate in customer segmentation and analysis activities

**About your skills:** * Bachelor’s degree in marketing, business, or relevant field of study is preferred * 8+ years of relevant experience in marketing/product marketing in a high-technology environment * Passionate about problem solving and executing against strategy * Innovative, creative, and entrepreneurial in nature * Demonstrate ability to create compelling marketing content and materials for both new and existing products * Show success in managing complex and multi-faceted marketing programs and driving projects to completion * Track record of successfully launching and growing complex technical products * Solid understanding of how complex, technical environments work, from both a people and product standpoint * Demonstrate communication and presentation skills, with the ability to cater messaging and delivery to various audiences * Strong leader who can drive consensus **More about you:** * You are passionate about a culture of learning and teaching * You love challenging yourself to constantly improve, and sharing your knowledge to empower others * You like to take risks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happen * You care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystem * You believe in not only serving customers, but also empowering them by providing knowledge and tools