Associate Digital Marketing Media Manager
Allstate Insurance Company
(Northbrook, Illinois)The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 million households nationwide. Founded in 1931, Allstate has been dedicated to protecting our customers from life's uncertainties and preparing them for the future for more than 80 years.
The Associate Media Manager will develop and execute media plans to drive engagement and growth for the enterprise across different Allstate product lines. This individual will help support the Addressable TV test program, planning and assist on various in house media projects, such as insertion orders, contracts, traffic process and instructions. In addition, this individual will work collaboratively with others on the Allstate Media Team to assist on various product lines.
- Lead the development and execution of media plans across different Allstate’s product lines including a variety of marketing tactics
- Work with cross functional teams to integrate multiple initiatives
- Manage detailed media budget documents across product lines
- Assist Media Managers on a variety of products and initiatives that may include sending insertion orders, reviewing proposals, completing traffic instructions, editing internal communication documents
- Contribute to strategic decision-making and process implementation on the media team
- May include presenting to leadership and large audiences
- Developing direct relationships with media vendors; facilitates internal vendor meetings with broader teams
- Bachelor’s degree required – Marketing or Communications concentration preferred
- Minimum of 3 years of media planning/buying experience—media advertising agency experience preferred
- Strong attention to detail and organization required
- Strong negotiation skills required
- Ability to provide insightful feedback and make effective decisions
- Ability to build strong cross-functional relationships
- Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making;
- Strong communication skills both written and presentation
Benefits | Benefits included |
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