Our Company

Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear lives. The Ad Council saw that “A mind is a terrible thing to waste,” and reminded Americans that, “Friends don’t let friends drive drunk.” Today, we continue to be the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness. We connect with Americans across ever-expanding communication channels to inspire, inform and save lives.