Associate Product Manager for WWE2K

Headquartered just north of San Francisco, with offices spanning the globe across the Americas, Europe, Asia and Australia, 2K is a videogame publisher managing some of the most creative, respected and premium brands in games today.

We’re looking for a hungry, highly motivated, passionate, creative-thinking and detail-oriented Associate Product Manager who will be a vital and integral part of the WWE 2K brand marketing team. The Associate Product Manager will participate in the development and implementation of strategic product marketing plans for 2K. You will assist with managing the marketing and communication for product launches attached to high profile console, mobile and PC titles. You will interact closely with all key inter-company departments, including international partners, as well as the brand licensor and external agencies in the development of marketing and communication materials.

In a nutshell, you will contribute to, and help manage every facet of a AAA product/entertainment launch from beginning to end. If the public sees it, you will have played a significant role in the development and management of that strategy and execution. * Participate in the creation, design and execution of innovative title-specific marketing plans consistent with the WWE 2K brand strategy for key high profile products * Collaborate with, and support, Brand Marketing team with planning and execution of all title launches * Work with creative agency and in-house creative departments in development of key art, packaging, advertising creative, video trailers, sales support materials, web, and point-of-sales materials * Guide external media agency to plan and direct media buying related to the execution of advertising plans involving TV, print, online, social and more * Work with licensor for approvals of key campaign concepts, assets and other business matters, as well as collaborate with licensor to collectively bring product to market with maximum awareness and demand * Develop marketing plan budgets; manage and track expenditures * Consult with product development teams to ensure products meet relevant positioning, are feature competitive and relevant assets are produced * Work closely with in-house and external public relations teams in developing PR strategy / execution and liaison between development and PR teams to direct assets and represent the game for various events and audiences * Ensure establishment of relevant measurement criteria and oversee the tracking and analysis of marketing program returns * Track and analyze market data to identify the most effective opportunities for return on investment and brand extensions * Monitor consumer behaviors to insure products are in sync with market expectations * Demo and present 2K titles at PR events, industry events and sales/retailer meetings * Moderate travel required (e.g. industry events, developer visits, live events, production shoots, and sales support / satellite office meetings)

* Bachelor’s degree * At least 2-3 years of progressively responsible product marketing experience * Knowledge of applicable industries – gaming, sports, entertainment, consumer products * A track record of juggling multiple projects… and completing them with time to spare. You are a flawless executor, not a procrastinator. * You find satisfaction in a job well done, and you want to solve head-scratching challenges * You have a desire to learn the brand in-and-out, from both a consumer and business perspective * Team player, strategic, scrappy, problem solver, creative thinker, passionate, collaborative, determined, multi-tasker, detail-oriented, no-task-is-too-menial.