Inbound Media Specialist

Zoosk

(San Francisco, California)
Full Time
Job Posting Details
About Zoosk
Zoosk is a leading online dating company founded by engineers, and has a solid history of iterating on what works best for our customers to help them fall in “like” and eventually love. Our smart, passionate employees collaborate across departments to help achieve our mission to empower everyone to lead a more fulfilling love life. With over 35 million active members in 80+ countries and top dating apps for both Android and iOS, we’re a lot more than just a fun place to work.
Summary
The inbound media specialist will engage in promoting and creating Zoosk’s social media, communication, and content plans into the company’s Search Engine Optimization strategy to promote the company’s image to the public.
Responsibilities
* Write press releases to promote Zoosk products and developments. * Work closely with the content strategist, virtual designers, and writers to execute those social media communication strategies. * Establish relationships with media outlets who report on Company developments. * Coordinate Zoosk’s messaging with the outbound marketing managers who execute paid campaigns on social media. * Develop Zoosk’s communication strategy for growing and engaging followers across all social media channels. * Constantly monitor Zoosk’s performance on social media channels and develop best practices. * Oversee and create written and visual content to post on social media channels. * Develop a media relations strategy in collaboration with Zoosk’s PR firm(s), seeking high-level placements in digital media to grow Zoosk’s backlinks. * Coordinate public relations activities. * Contribute to the Date Mix, Zoosk’s dating, relationship, and lifestyle site.
Ideal Candidate
* A Master’s degree in Communications, Public Relations, Advertising, or closely related. * At least 2 years of experience managing social media accounts with millions of followers or subscribers, managing relationships with external PR firms, using video editing software such as iMovie, Final Cut Pro, etc., using graphics editors like Adobe Photoshop, Illustrator, etc., and using PR software such as Cision. * All experience may be gained concurrently.

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