Director Online Marketing

ZestFinance is a technology startup that uses machine learning and large-scale data analysis to transform credit availability for millions of Americans. Over the past 5 years, ZestFinance has built a big data underwriting technology that more accurately predicts likelihood of repayment. ZestFinance uses this technology to make loans to customer that banks typically overlook. ZestFinance also licenses its technology to other companies, including JD.com in China.

As the Online Marketing Director, you will drive the online marketing strategy across our portfolio of consumer brands. You will be responsible for delivering both a strategic roadmap and a test and learn strategy to drive the continued expansion of our acquisition efforts. You will also build a team spanning paid media, conversion flow optimization, social, email and SEO.

* Work with the VP Marketing and the Business Analysis team to set acquisition goals across our consumer lending brands * Build and lead the online marketing team * Build and manage a rigorous test and learn agenda * Partner with Product Management and Engineering to improve online acquisition and conversion * Drive improved visibility and understanding of customer acquisition metrics & behaviors

* At least 8 years of experience in online marketing * Excellent quantitative analytical skills * Comfortable using analytical tools such as SQL and Excel * Experience managing direct reports and cross-functional teams * Strong interpersonal, leadership and communication skills * Ability to work in a fast-paced, collaborative environment * BA or BS required, MBA preferred