Senior Product Manager YBN

Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America's Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable.

A key part of this role is to produce the vision, determine the business requirements from the market analysis, customers and sale, service and marketing organizations and work with our agile software development teams to maximize the value delivered over time. To drive significant profit in the local space, one needs to be able to acquire and service SMB customers at a reasonable cost while building innovative marketing products that deliver customers to SMSs that want their services at the lowest cost. It is a critical success factor for any company trying to capture the $135B local advertising market. Yodle develops unique and sophisticated tools that “productize” marketing, sales and service concepts such as SEO, SEM, Web analytics, market analysis, customer selection, lead generation, lead/sales matching and optimization over time. As such, internal product suite and marketing products are at the core of Yodle’s business. The Senior Product Manager drives the complete vision and execution of one of these product lines which makes Yodle a top contender in the local space (one of only three profitable companies).

* We believe in the philosophy of product managers as CEOs of their respective products. Your primary responsibility will be for the overall success of our product line as well as setting and executing its strategy. * To form that strategy, your team will gather information from a variety of sources: customer research, market and sales data, our 10M records prospect database, internal customer’s website traffic patterns, user behavior, competitive market analysis, etc. * Our product managers are leaders. You’ll work with senior leadership to align the company around your product strategy, roadmap and milestones. You’ll oversee major cross-functional efforts that pull together team members from such departments as sales, service, finance, marketing, and more. * As the leader, you’ll integrate plans into and drive execution to a comprehensive release schedule. * You’ll prioritize and allocate resources against an array of simultaneously-running projects, from making build-buy-partner decisions (with appropriate analysis to match) along with bringing major new features all the way from conception to market and into ongoing maintenance. * We believe that collaboration is the key to great product development, which means you will work closely with our engineering and UX leadership to keep our fast-paced, iterative agile software development operation humming and producing lots of valuable, quality software. * This individual will be responsible for balancing the risk of overinvestment in documentation with their team’s responsibility for producing the key personas, workflows, scenarios, and stories necessary to effectively communicate business context and goals. * You’ll join a dynamic team of product managers and interact with them in developing product management best practices and coordinating efforts.

* Five or more years experience in online and/or software product management roles * Proven success in defining, building, and releasing software-based offerings that drive customer or end-user ROI * Experience working with Agile software development processes * Strong business acumen. * Strong project management skills * Experience in and comfort with collaborating with user experience teams * Experience in and comfort with formal customer research * Experienced expertise in assessing and interpreting market trends * Ability to effectively gather requirements, digging beyond requests to get to needs * Strong skills in data analysis and interpretation * Strong written, verbal and presentation skills * Strong consensus- and relationship-building skills, with experience marshaling resources across an organization * Ability to quickly grasp concepts and solve complex problems * An intellectual approach to problem solving that welcomes debate without posturing in the pursuit of the best answer