Marketing Operations Analyst

Yodle is a leader in local online marketing and has been ranked on Forbes’ list of America's Most Promising Companies for the last four years. Yodle helps local businesses find and keep their customers in the simplest, most profitable ways imaginable.

Yodle is seeking an experienced Marketing Operations Analyst with exceptional quantitative, analytic, and communication skills, and significant SEM background. This role will be a key member of the Marketing Operations Team and is responsible for improving our ability to deliver high-value leads to our business customers via online acquisition. Specifically, this role will support the senior manager in setting up and reporting on strategic testing of new and existing channels to support decisions about what our advertising platform should be and how we use that platform to greatest effect. This position will also provide ongoing reporting and analysis as well as support ad-hoc performance investigations critical to team performance.

* Provide ongoing and ad-hoc KPI reporting and analysis to the performance team * Support relationships with key vendors through management and prioritization of outstanding requests and delivery of new testing of product enhancement * Identify opportunities to improve reporting and channel optimization * Work with marketing manager to interpret KPI performance and execute ad-hoc data analysis to drive performance improvements * Work in close co-ordination among Product Management, Data Science, Business Development, and franchise account teams on performance initiatives * Ensure rigorous documentation and follow through on all initiatives

* 1-2 years’ experience in an analytical role working with large datasets * Experience with SQL preferred * Excellent organization and communication skills – consistent follow up will be essential for success * Self-starter, with ability to thrive in a fast paced and dynamic environment * High integrity team player, with high standards * Familiarity with predictive modeling techniques and statistical concepts preferred * Digital marketing experience or familiarity with basic digital marketing practices/channels preferred * Experience working on cross functional teams with internal and/or external partners a plus * Bachelor’s degree in a quantitative field preferred