Senior Copywriter

We set out to build a cooler without compromise -- one that would stand up to all the abuse we could throw at it. Turns out we weren’t alone in our frustration with cheap gear. Ten years and a few more compromise-free products later, and we’re one of the fastest growing brands in the outdoor industry.

The Senior Copywriter will work as a collaborative part of YETI’s award-winning Creative Services team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Senior Copywriter will also act as a mentor to other copywriters on the team, ensuring a consistent brand voice. The copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.

• Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
• Lead brainstorms, concept, collaborate, comp, and present innovative integrated campaigns that garner buy-in while netting measurable results
• Aid in mentoring copywriters, giving clear direction and feedback
• Work in YETI’s in-house creative team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, video content
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Be a steward of and maintain the YETI Brand in all creative created in-house.
• Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
• Creative evolution – stay up to date with branding and advertising in all mediums

• 7 or more years in an advertising or in-house copywriting roles
• Experience with consumer product brands strongly preferred
• Experience in both print and digital marketing/advertising required
• BA in English, communications, journalism, or a related field
• Mastery of written communication, both short- and long-form
• Proven creative chops
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to present and sell creative ideas
• A solid understanding of marketing and advertising principles
• An exceptional copy writing portfolio website
• Excellent time management and organizational skills
• Accurate w/ high attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• An active contributor to strategic brainstorming, campaign development, creative brief development and creative execution
• Able to work on multiple projects simultaneously and effectively juggle different writing demands