Digital Marketing Manager

Yelp connects people with great local businesses. Our users have contributed approximately 108 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

Yelp Eat24 is looking for an overachieving digital marketing manager to assist with marketing campaigns across a variety of channels. The person coming into this role should be creative, marketing savvy, and a number-loving data nerd.

* Build, optimize, and scale digital marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and regional brand campaigns) across multiple channels (e.g., SEM, paid social, mobile ad networks, etc.) * Run A/B testing efforts with focus on fast iterations and quick learnings to scale high impact initiatives * Partner with Analytics team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecasts * Build and maintain relationships with key business partners and internal teams, including advertising vendors, copywriters, designers, strategy/product managers * Track and report on KPIs related to user growth, marketing spend and revenue targets

* Minimum 5 years of digital marketing experience, preferably SEM, paid social or programmatic * Strong understanding and experience with AB/MVT testing * Self-motivated and results oriented with a high regard for attention to detail * Excellent oral and written communications skills * Highly proficient in Excel (pivot tables, graphs, formulas, etc.); SQL a plus * Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities * Bachelor’s degree