Senior Marketing Strategist

The Yahoo Mail mobile team owns and operates two of the most popular apps in the world, for millions of people daily. The apps are vital to the company's success and are relied upon by people for critical tasks every day. We take our responsibility very seriously and work together to focus on user needs first, which drives the success of our products. We pride ourselves on high quality and setting engineering and product standards in the industry.

As a Sr. Marketing Strategist, you will play an integrated role building strategies to amplify growth across our target audiences. The role is based in Sunnyvale, CA, and will report to the Senior Director of Strategy & Operations. This role is a lynchpin across the matrixed marketing organization--working across vertical product disciplines and horizontal consumer strategies, and partnering closely with the Product Marketing, Research, Communications, Media, Product and Sales teams.

The position is relentlessly focused on identifying and executing strategies for growth. In addition, the role is responsible for: * Developing annual and quarterly marketing strategies, and authoring processes and tools to help the teams build strategic, integrated tactical plans. Drafting annual and quarterly goals to benchmark success in collaboration with Research. * Identifying new opportunities to capture, engage and monetize our audience segments through analysis of user's experience on and off of the Yahoo network. Managing mobile growth initiatives to generate increased mobile adoption. * Optimizing our owned and operated channels to drive deeper, logged-in engagement across our network. * Identifying, launching and managing revenue-generating initiatives to increase in-quarter and long-term revenue. The pace of this role is fast and the position is matrixed, requiring high throughput in close collaboration with partners in the midst of ambiguity. As a successful candidate, you will be a analytic and strategic team player who is as passionate about helping the team achieve success.

* Undergraduate degree; advanced degree preferred * A minimum of 5 years working in tech marketing * Experience working in a cross-functional, matrixed team; proven experience developing, executing and optimizing marketing campaigns * Excellent verbal and written communication skills * Strong understanding of digital advertising, consumer technology and media * Masterful knowledge of business analytics