Director of Marketing

Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor.

The Director of Marketing oversees the long-term brand strategies for the Wonderful Pistachios and Wonderful Almonds brands and the tactics implemented to drive increased consumer equity and sales velocity. This leader plays a critical role in the strategic development, implementation and day-to-day management of marketing plans and programs that drive corporate volume and profitability objectives. The Director of Marketing stays ahead of changes in the consumer goods marketing environment to best serve the brand objectives and adjusts strategies/plans accordingly.

Here's what you'll do: * Build the equity of our brands. Develop, maintain and consistently communicate a compelling brand position leveraging both traditional and new media. From this positioning; demonstrate discipline in providing creative direction and demonstrate thought leadership by pushing for innovation, recommending and gaining alignment on key initiatives, and measured risk within the team. * Lead the brand planning process including definition of consumer target and development of marketing mix and tactics that will determine how/when/where the brand interacts with the consumer while encouraging trial and repeat. * Develop multi-million dollar marketing campaigns in partnership with in-house advertising agency. * Deliver comprehensive suite of sales materials and consumer communication vehicles to drive customer and consumer affinity for the Wonderful Pistachios and Wonderful Almonds brands; ensure consistent program and positioning. * Write creative briefs and manage relationships with in-house advertising agency including those responsible for creative development, media planning and buying, digital marketing, public relations and event/guerilla marketing. * Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty. * Brief and work closely with the Insights Group, which works across Wonderful, on consumer market research needs, trade insights, and category development. * Develop and manage marketing budgets for all brands. * Work closely and develop key relationships with sales, finance, operations and product development. * Manage a team of managers and associates across brand marketing and promotions.

Required Experience: * 7-10+ years of consumer marketing experience within the consumer goods industry. * Additional experience outside of consumer marketing (e.g., advertising, consumer insights, sales, strategy consulting) is a plus. * Solid understanding of the following areas: consumer insights, advertising, digital marketing, consumer promotions, point-of-sale marketing, PR, sales promotions, and trade marketing. * Food experience a plus. * Experience in both corporate and entrepreneurial environments highly desirable. Required Skills: * Strong leadership and interpersonal skills. * Intellectually curious -- always looking for ways of improving the team's work. * Strong analytical problem solver -- ability to develop actionable insights. * Exceptional creative thinking skills. * Experience working with creative groups including creative brief development, copy and creative review. * Willing to roll up sleeves to personally manage projects in addition to managing overall team activities. * Pronounced sense of urgency in driving work from insight through implementation -- willing to move at a high pace. * Ability to organize, prioritize, and thrive in a complex, extremely fast-paced and ambiguous environment that requires flexibility, adaptability, and being scrappy. * Ability to think strategically and also execute with excellence; high attention to detail * Self-driven to achieve goals -- high energy level is essential. * Exceptional ability to work cross functionally providing direction, motivation and project management. * Excellent written and oral communication and presentation skills. * BA/BS required, MBA preferred.