Medical Writer

WebMD

(New York, New York)
Full Time
Job Posting Details
About WebMD
WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.
Summary
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status
Responsibilities
* As an integral part of the Professional Promotion Editorial Services team, you will write, edit, and review medical copy for professional promotion online campaigns and their marketing drivers—spanning websites, speaker/video programs, interactive slide presentations, emails, KOL interviews, banners, and other physician-targeted communications. These products promote all supported Medscape-from-WebMD brand programs across desktop, mobile, and tablet environments. * Writing effective branded and unbranded medical copy targeted to a physician/healthcare professional (HCP) audience * Adapting and reviewing copy to suit various content template formats, including but not limited to: websites, interactive slide presentations, speaker videos, online graphic banner and text ads (multiple sizes), emails (including newsletters, formulary-data, and/or safety alert-type communications) * Collaborating in creative brainstorms and internal reviews with graphic designers, account and marketing managers, copywriters, editors, and more * Providing vital support (including annotation work) to a client services team that helps brand managers and their medical/legal/regulatory (MLR) teams steer all promotional pieces through review and approval processes * Troubleshooting strategic content- and process-related issues with other departments, e.g., Editing, Creative Services, Marketing, as necessary
Ideal Candidate
* BA/BS, preferably in a scientific/medical discipline or equivalent years of experience. * 4+ years’ relevant experience in a pharmaceutical advertising agency, medical education, or other healthcare communications writing role (focus on online promotional content development preferred) * Proven ability to write clinically sound, balanced copy with marketing finesse a must. * Ability to comprehend clinical research/information, branded master visual aids, and/or online interactive programs; science background a plus. * Demonstrated talent for team-building, particularly with Client Services-type (Account Managers), Web Services, and Editorial/Creative groups. * Solid communication, client-facing, project/time management, and computer skills (MS Office Suite, Adobe Acrobat Pro, electronic workflow management systems, etc.) * Some understanding of pharmaceutical company MLR requirements and submission systems, FDA guidance, and/or OPDP regulations desired, but not required. * Comfort in a high volume fast paced environment.

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