Brand Manager

Village Juicery is a leading distributor and retailer of raw, 100% organic, nutritionist approved and never HPP’d cold-pressed juice.

Key responsibilities Strategy and planning - Define strategy and marketing tactics for each channel (social, web, retail) - Develop and drive our monthly marketing calendar which will include daily activity in stores, on social media properties, and at local B2B partners - Manage and oversee monthly budget Content creation - Manage in-house designers (both graphic design and photography) to develop high quality digital and print content - Maintain brand guidelines (e.g. voice, image standards, typography) - Support the development of educational print collateral and promotional material for our retail stores and B2B partnerships Promotion - Develop campaigns to drive traffic to both retail stores and B2B partnerships (e.g. promotions, in support of new product launches) - Develop targeted advertisements for social media Community engagement & PR - Plan and oversee the execution of large community events (e.g. Yoga Show) - Own relationships with key influencers in the health and wellness community - Identify and target key media outlets for publication of our key marketing messages and latest company developments (e.g. new locations) Analytics - Analyze the effectiveness and ROI of marketing tactics and efforts - Proactively identify ways to optimize performance and grow brand awareness

Experienced required - 2-3 years of experience working in a relevant marketing role - Self-motivated: We are a fast growing company, passionate to fulfill our mission and very performance oriented - Ability to lead and manage the demands of a growing brand and team - High proficiency in core social media platforms (Instagram, Facebook) - Experience connecting and managing relationship with media and influencers - Sufficient familiarity with graphic design and photography to lead team - Ability to analyze marketing trends, ROI, and key performance drivers