Paid Marketing Manager

We help companies eliminate bad user experiences. Bad experiences on websites and apps, and in the real world, aren’t just frustrating for customers, they’re costing companies millions of dollars a year. At UserTesting, we make it easy for you to get on-demand feedback from your target market—wherever they are—so you can protect your brand, boost conversions, and provide amazing experiences.

UserTesting is looking for a smart, hardworking person to join our Marketing team. As the Paid Marketing Manager you’ll be responsible for building out and leading our paid media programs, campaign optimization, and campaign reporting.

• Develop a multi¬channel paid media strategy that drives traffic that converts, influences opportunities and builds awareness of our brand.
• Use your analytic skills and creativity to identify and test innovative opportunities for campaign growth and improvement.
• Develop and analyze key marketing metrics to ensure campaigns are meeting and exceeding engagement, retention, and revenue goals.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis.
• Manage campaign budget for creative development, placements and any associated services.

• Bachelor’s degree in Marketing or similar; and/or related work experience ideally in an agency setting or B2B/SaaS environment.
• 2¬5 years digital advertising experience (paid campaign strategy, placement, retargeting, etc.).
• Experience conceptualizing and executing paid marketing campaigns across all major ad networks and on social media.
• Must have strong analytical and problem solving skills; comfortable with leveraging data to drive decisions.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional communication skills: written, oral and presentation.