Agency Channel Marketing Manager

We help companies eliminate bad user experiences. Bad experiences on websites and apps, and in the real world, aren’t just frustrating for customers, they’re costing companies millions of dollars a year. At UserTesting, we make it easy for you to get on-demand feedback from your target market—wherever they are—so you can protect your brand, boost conversions, and provide amazing experiences.

What makes the difference between a product that’s engaging, compelling, and easy to use—and one that’s frustrating, broken, and complicated? The answer is user experience. Here at UserTesting, our mission is to create great experiences.

As the Agency Channel Marketing Manager you’ll build out and lead the marketing strategy for our agency channel program. This program will help agencies provide stronger solutions for their clients, and equip them with the tools and information they need to be successful. This is an exciting new opportunity on our Demand Gen team – your experience working at or with agencies and a growth-centric approach to marketing will be the key to driving this program.

• Manage and execute all agency channel marketing communications (newsletters, webinars, product notifications, etc.)
• Use your creative and analytical skills to build and maintain a thriving community for our agency partners.
• Create blog content and other helpful resources to arm our agencies with everything they need to succeed.
• Collaborate with others on the marketing team to ensure our agency partners are considered in every program and campaign we run.
• Work closely with our Sales team to help them successfully communicate our offering with prospective agencies.
• Track the efficiency of all agency channel marketing projects, and subsequently measure results with other marketers and sales managers. This includes tight alignment with our agency partners’ account managers internally to ensure consistency.

• Bachelor’s degree in Marketing, Communications, or similar; and/or equivalent working experience.
• 2+ years experience in channel marketing, specifically with a focus on resellers.
• Proficient in email list segmentation and community management.
• Previous experience planning and organizing events.
• Extraordinary interpersonal skills. Great communication skills: written, oral and presentation.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously.