Digital Communications and Web Services Manager

University of Guelph-Humber

(Toronto, Ontario)
Full Time
Job Posting Details
About University of Guelph-Humber
The idea was for a university and a college to join forces. Welcome to the University of Guelph-Humber.
Responsibilities
Your specific duties as Digital Communications and Web Services Manager will encompass: - strategic and operational oversight of the Web Services Department; - hands-on leadership and editorial guidance for the creation of digital promotion and the optimization of the online experience for prospective and current students, advancing the University’s profile while considering the diversity of internal and external audiences; - writing, editing, reorganizing and repurposing existing copy for web consumption; - developing and managing Home Page communications, ensuring that content is compelling, timely, relevant, and on message, including images, video and overall graphic appearance; - providing creative support and integrated marketing communications development for departments across the University; - building and maintaining relationships and partnering with internal and external key stakeholders, to ensure that the website meets University needs, aligns with the brand strategy, meets University web standards and complies with Accessibility for Ontarians with Disabilities Act (AODA) legislation as well as meeting critical security standards; - evaluating the UofGH website and leading initiatives to make adjustments to design, technology and navigation to support and drive the UofGH branding initiative and strategic plan; - maintaining project goals, identifying key performance indicators, measuring project success, and reporting results to colleagues and University leaders; and - researching and analyzing the competitive environment and trends in post-secondary education, using the findings to inform website marketing and communication strategies.
Ideal Candidate
To assume the role of Manager, Digital Communications and Web Services, you must have: - an undergraduate degree (master’s preferred) in Digital Communications, English or a related field, plus 6 years’ related experience, or an equivalent combination of education and experience; - experience in the development and design of web content, ensuring usability, and strong experience with digital marketing and communications; - demonstrated ability to lead and manage a web team and process, including a minimum of 5 years of experience supervising and providing leadership; - demonstrated in-depth understanding of academic web service goals, organizational structure and mandate; - exceptional written and verbal communication skills, with excellent proofreading and editing skills; - strong computer skills, with knowledge of Microsoft Office, Adobe Creative Suite, web content management tools (Drupal preferred), social media and mobile applications, HTML; - excellent project management skills, including experience with iterative project management techniques (Project Management certifications (PMI) preferred); - experience working in an academic environment, with a demonstrated in-depth understanding of user needs and web communication activities relevant to the community; - excellent interpersonal skills, business acumen and strategic thinking; - strong analytical ability and demonstrated aptitude in superior planning; - proven track record in leadership competencies centred on big picture orientation through the implementation of best practices and solutions; - ability to negotiate with both internal and external stakeholders to achieve desired results; and - team-building skills to foster collaboration, and create an environment to engage and develop others. ASSETS: - Knowledge of business analysis practice and methodology, web development practices and trends, good practice frameworks (PMI), and relevant regulatory compliance (AODA, PCI, security, privacy). - The ability to develop effective roadmaps and understand the emerging technologies.

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