Product Marketing Specialist

insurance-damage (1) Welcome to Understory

Understory—named for the area in a rainforest beneath the forest canopy—detects rain, hail, wind and other weather events directly at the earth’s surface, where the risk to life and property is greatest. While traditional, radar-enabled weather centers collect data by analyzing conditions observed in the atmosphere, Understory’s ground-truth-based detection is a marked enhancement in both resolution and fidelity.

Understory generates real-time, localized, atmospheric data, powered by its dense grids of proprietary weather stations and is looking for a hybrid Product and Marketing Specialist to join the Product and Software team. This is a unique role that’s part product marketer, content creator, growth analyst, product designer, and product manager. The right person for this role loves to get things done and work in a collaborative and dynamic team. You're a fit for this role if you have strong skills in a couple of areas coupled with the ability and motivation to learn quickly.

Our work environment is casual, flexible, and fun while also being fast paced and aggressive in advancing technology. Your peers will be a multidisciplinary and diverse team building hardware, performing data analytics, developing cloud platforms, and releasing disruptive products. In this role, you will be an effective part of a fast-paced team and work with cutting edge data and technology.

• Monitor app and website traffic and usage patterns; communicate insights to the VP of Product and Software team
• Identify areas for retention and growth
• Create and post content for our blog, social media accounts, and Youtube channel
• Create and release white papers; create and host webinars; identify and schedule guest speakers
• Create, monitor, and adjust Google Adwords, Facebook ad, or other paid campaigns
• Assist in designing new products and interfaces; creating prototypes
• Assist in designing user experience and usability studies
• Contribute to product success and product strategy
• Work within a team to define product positioning, messaging, and competitive differentiation

• 3 or more years of experience with marketing or product management
• Ability to thrive in multiple roles inside Understory, overlapping with product, marketing, and sales
• Outstanding interpersonal skills and the ability to form strong relationships
• Strategic thinker and planner
• Creative, resourceful, organized, and detail oriented

Pluses

• Media buying experience
• Analytics experience