Developer Marketing Manager

Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations.

We’d like you to build and scale the channels through which we invite developers to engage with us. You’ll apply your expertise in outbound marketing to help developers understand how Twitch can help them succeed, create scalable campaigns inviting them to get in contact,and measure outcomes against business goals using data. We win when thousands of companies clamor to partner with us; you win when you’ve created campaigns that inspires developers to meet us.

* Increase the number of developers engaging with Twitch through scalable outbound marketing planning and execution; grow the funnel through each stage of adoption. * Build community programs to engage and grow our audience of developers; championing developers and showcasing their wins with Twitch. * Create and constantly improve upon target audience definition, content creation, communications channels, and measurement methods * Collaborate with product marketing, product management, and business development in defining and refining campaign prioritization and lead quality.

**Requirements** * Bachelor’s degree in business, marketing, or a writing- and logic-intensive major such as political science, economics or English * 3+ years as a demand marketer * Success marketing a B2B solution specified or purchased by software engineers; ideally in gaming * Success in using data to inform your campaign planning and prioritizing * Expertise required with both online and face-to-face marketing channels and ability to define and measure ROI for these efforts. * Success specifying and implementing marketing technologies, and propagating their use * Expertise required with: enterprise CRM, email marketing, Google Analytics, outbound demand marketing and tracking tools, Slack, Gmail, Google Docs, Confluence **Bonus Points** * SEO / SEM experience * Participated, lead, and/or managed developer communities * Success managing agencies or contractors for marketing content and design