Product Marketing Manager

Twilio

(San Francisco, California)
Full Time
Job Posting Details
About Twilio
Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.
Summary
Product marketers at Twilio are the CMO for their products. You will own brand and go-to-market efforts for the products you own. That means finding creative ways to connect with your identified audience, positioning Twilio products to address their unique challenges, and guiding them through the customer journey. You will build brand loyalty and product advocacy among Twilio customers and use that to bring new customers into the funnel.
Responsibilities
* Listen to customers, understand their delights, needs and frustrations; and use that to inform the product narrative. * Manage new voice product launches to ensure cross-discipline synchronization and manage revenue impact. * Optimize our website and email programs so that developers can self-serve and be productive quickly. * Enable the sales team to help prospects understand the potential of the Twilio platform and Twilio products. Do this by creating sales collateral, training and tools to contribute to their success * Measure what works, what doesn't work, and drive business decisions based on the analysis of the data.
Ideal Candidate
**Requirements:** * ***Technical:*** Maybe you’ve worked for an enterprise software, SaaS or web services company. Maybe you have a degree in Computer Science. Maybe you just geek out on the side. * ***Business Acumen:*** you might demonstrate this with 8+ years of experience, or an MBA, or experience running your own business. Examples of using metrics and analysis to drive informed business decisions interest us. * ***Creativity:*** Get creative in demonstrating your creativity. **Bonus points:** * You understand the developer and know the tools and experience that developers crave. * You've worked with technology products that have targeted developers with cloud-based services. * You've worked with technology products that have targeted enterprises via direct, online, and channel strategies. * You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.

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