Performance Marketing Lead

Trumaker is a new kind of men's apparel brand providing an upgraded product and experience through a distributed workforce of Outfitters. Outfitters provide a local personalized experience where they provide style guidance, collect customer measurements, and preferences - making re-ordering online simple without concern for fit.

As the lead on all Performance Marketing initiatives, you will own the channel economics of how Trumaker finds and acquires its customers, and work closely with the executive team to dictate a marketing strategy and execute against it. This position represents an ideal role for someone who wants to lead and scale an ambitious acquisition program across multiple channels. You will work closely with one of the co-founders to define and execute these strategies. Success will come from combining creative thinking with strong analytical ability and strategic planning.

* Develop customer acquisition strategies for all Trumaker channels * Work with product stakeholders and management to define marketing strategy, goals, and budgets * Deploy and execute marketing campaigns to achieve goals effectively; channels include paid search, paid social, direct mail, and business development * Manage relationships with external channel partners * Use analytical and modeling skills to report on, dissect performance, and improve channel economics * Work with product and engineering teams to design and develop features that improve customer acquisition

* Strong Excel skills; experience with SQL a plus * Demonstrated ability to thrive in a metrics-driven role or organization * Strong familiarity with standard digital customer acquisition channels: paid search and paid social * At least 2-3 years past experience in one of the following roles: performance marketing, business strategy at a startup, or strategy consulting/finance * Interest in men’s apparel and fashion * Bachelor’s degree, quantitative major (Economics, Statistics, Math) a plus