Junior Marketing Specialist

Tripwire is a leading provider of endpoint detection and response, security, compliance and IT operation solutions for enterprises, service providers and government agencies. Tripwire solutions are based on high-fidelity asset visibility and deep endpoint intelligence combined with business context; together these solutions integrate and automate security and IT operations.

The Marketing and Events Specialist will assist in coordinating a range of marketing and communication activities, including tradeshows and fulfillment needs. The incumbent will work as the liaison between the Events team, accounting and legal.

• Coordinate aspects of select Tripwire events, including advance preparation, project planning and management, budgeting, contract negotiation, exhibit design and presence, materials management, on-site staffing, and post-event evaluation
• Prep and send all event leads for import
• Event Marketing update to sales
• Coordinate and prep all event shipping materials, including booth and collateral
• Obtain W-9’s from new vendors for accounting
• Manage contracts and communication with legal
• Write concise and engaging email copy, tailoring content to maximize audience relevancy
• Build emails using HTML templates, customizing as needed to suit the message and/or asset
• Test, evaluate, and benchmark email campaigns to uncover opportunities to maximize lead flowCreate automation programs to track performance of downloadable web assets and webcasts
• Exceptional writing and editing skills

Requirements:

• Excellent organizational skills
• Ability to manage and prioritize simultaneous projects in a fast-paced, cross-functional environment
• Excellent interpersonal and communication skills – both written and verbal
• HTML knowledge
• Previous experience with any Email Service Provider (MailChip, Constant Contact, etc.)
• Demonstrated technical aptitude with a software application/tool (WordPress, Virb, Adobe Photoshop/Illustrator, etc.)
• Attention to detail
• Ability to interact with all levels of internal and external customers
• Ability to implement creative and innovative solutions
• Computer proficiency with Microsoft Office
• Pursuing or recently obtained bachelor’s degree in English, Communications, Journalism, Marketing or related field.