Product Manager for Advertising Product Development

TripAdvisor

(Needham, Massachusetts)
Full Time
Job Posting Details
About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from millions of travelers, with 500 million reviews and opinions covering 7 million accommodations, restaurants and attractions, and a wide variety of travel choices and planning features — checking more than 200 websites to help travelers find and book today's lowest hotel prices.
Summary
In this role, you will define and create our data solutions, working alongside the machine learning team to deliver insights and optimize advertiser campaign ROI to grow marketing dollars. You will have responsibility through the full product lifecycle from developing the vision to implementing to driving alignment and adoption and ultimately iteration.
Responsibilities
* Ability to creatively navigate the intricate complexity of merging advertising data with our rich consumer data to deliver incremental advertising revenue growth for TripAdvisor while maintaining TripAdvisor standards for the best customer experience * Ability to understand the big picture – company goals and team goals – while operating at a very detailed level * Establish an innovative vision for marketing performance measurement and media planning * Build a big data platform and analytics suite that aligns to your measurement and analytics vision * Writing detailed product specifications, establishing milestones, and managing the development, testing, implementation and launches of new products against goals * Reading/understanding data, accurately measuring product performance and identifying key levers for improvement - including hands on design and analysis of relevant reports * Engage with external customers and internal sales teams to identify key product opportunities and build product roadmaps to drive value for our advertisers * Imagine and deliver products to create value from the insights you’ve uncovered
Ideal Candidate
* Bachelor’s degree * Minimum 2+ years of software development experience or 5+ year in a hands-on measurement role * Proficient in SQL/Hive or scripting or analytical language * Intermediate understanding in a scripting/programming language e.g. Python, Java, etc. * Solid command of descriptive statistics * Proficiency in Excel (pivot tables and charts), Tableau or similar data analysis tool * Experience doing large scale data analysis to support business decision making * Experience launching new products and services * Familiarity with audience, advertising, and enterprise analytics tools and services such as comScore, Nielsen, Google Analytics is a plus * Some cross-functional experience, including interacting directly with market research, design, product and engineering teams * Ability to work under pressure and with a variety of moving parts * Solid communication skills are a must * Ability and desire to proactively drive cross-team alignment to maximize efficiencies and output of all projects * Teamwork skills essential; sense of humor preferred

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