Email Marketing Specialist

Thrillist is the essential resource for how to spend your time and money. We cover all the stuff you love – food, drink, travel, tech, cars, sex, dating, health, and entertainment – with expertise, passion, and taste.

We are looking for an Editorial Email Lead who is data-driven as well as editorially experienced to come in and take our email to the next level; to build upon what is already a high-engagement content distribution and native channel, and turn it into a daily-must read.

* Develop and improve best-in-class native email experience * Manage the email editorial calendar, making sure to put the right content in front of the right recipient at the right time * Own the engagement growth of a healthy and attentive email audience. * Own monthly KPI like open rate, and clickthrough rate to make the email into the most effective traffic-driving and native tool it can be. * Know good images and headlines and how to tweak both to turn web content into an email-native experience * Liaise with Tech and Product teams to explore product-oriented solutions for optimizing our email automation to ensure Thrillist email sends remain the most valuable, relevant resources they can be * Spearhead list acquisition through a combination of on-and-off site promotion * Own template and subject line testing, analysis and implementation across all email verticals * Stay abreast of the email industry in everything from deliverability, to send frequency, to subject line best practices.

* Must love and respect the power of email! * A Bachelor's Degree and 5+ years of digital media experience * Proficiency in Responsys Marketing Cloud * Professional experience with email marketing * Professional editorial experience * Professional exposure to media Tech and Product * A proven track record project managing complicated tasks with successful results * Must have strong interpersonal skills, and the ability to collaborate successfully across various teams