Editorial Director

Thrillist is the essential resource for how to spend your time and money. We cover all the stuff you love – food, drink, travel, tech, cars, sex, dating, health, and entertainment – with expertise, passion, and taste.

Our new property is looking for a true drink enthusiast to serve as Editorial Director and lead the charge on building the leading spirits-based site in North America! The Editorial Director will be responsible for the overall direction of our new property from inception across all platforms. Overseeing a team of editors, writers, producers, and designers, (s)he will be tasked with growing audience and engagement both on the new property's site and a variety of social media outlets, with primary KPI being unique visitors on site and cumulative content views across all platforms.

• Responsibilities will include:
  • Establishing the tone of the site through thoughtful consideration of the stories that need to be told, and the manner in which they are reported
  • Securing the place of our new property both within the spirits industry and at large by offering an authoritative yet approachable take on the category
  • Developing a two-pronged content approach that simultaneously builds a thriving social media presence for the brand while making it a dynamic player in spirits-related SEO
  • Doggedly leveraging data to improve performance.
• Build our new property into the leading voice on spirits in North America
• Create a brand that has the respect and support of the industry but resonates with even casual imbibers
• Enact a content plan that captures both massive social engagement and substantial SEO traffic, and work closely with both the site’s Executive Editor and Social Media & Promotions Editor to track implementation
• Achieve clearly established annual goals for both average monthly uniques on site and aggregate content views across all platforms
• Hold weekly data meetings with leadership team to develop and institute best practices for content moving forward
• Ensure all content meets brand guidelines and creates a safe environment for advertisers
• Work closely with TMG senior management in achieving all of the above

• Requires a Bachelor's Degree and 7-10 years experience in digital publishing including previous tenure as Editorial Director (or similar visionary executive editorial role)
• Formidable spirits category expertise and insight
• A large rolodex of distillers, brand ambassadors, bartenders, writers and other industry insiders
• A passion for identifying the stories about spirits that need to be told, and a vision for how
• Proven track record with hiring, developing and leading an editorial teams
• Experience managing teams effectively both in a direct and indirect reporting capacity
• Demonstrated experience with tying data insights to editorial output
• Team player with the ability delegate tasks effectively while maintaining a watchful eye on quality
• An unmatched passion for the world of spirits