Branded Content Editor

Thrillist is the essential resource for how to spend your time and money. We cover all the stuff you love – food, drink, travel, tech, cars, sex, dating, health, and entertainment – with expertise, passion, and taste.

We’re looking for a **Branded Content Editor** to lead the charge on producing informative, entertaining content on behalf of our brand partners. Someone who can write, inspire great writing in others, and line edit like a demon. Someone who can devise content packages our readers will devour and our advertisers will be proud to present.

* Specific responsibilities will include: * Campaign ideation during the RFP process * Overseeing and participating in the creation of branded content both on sites and across social platforms * Leveraging available data and metrics to improve content performance across a range of KPIs * Interfacing directly with clients on items including marketing code training, brand seminars, content ideation, and aligning editorial and marketing calendars. * Ideate and execute branded content campaigns both on site and across social media * Build campaigns capable of targeting a variety of client KPI (including brand awareness, purchase intent, and consumer relevance) while hitting audience metrics * Balance personal content output with oversight of freelanced stories * Interface directly with clients’ marketers, brand managers, and social media teams * Synthesize edit calendars with individual campaign flights to find low-friction content opportunities and maximize editorial exposure * Define and share best practices for branded content creation * Oversee annual production budget * Leverage audience data insights to both create more powerful content and tell a campaign success story * Hire and manage branded content creators as necessary

* Requires a Bachelor's Degree and 3-5 years experience in digital publishing * Must have 1-3 years of experience in branded content creation * Demonstrable experience in both traditional digital and social media content creation * Strong analytics experience using Google Analytics, Facebook Insights, and ChartBeat * Comfortable interfacing directly with clients in a professional and productive manner * Outstanding verbal and written communication skills