Digital Marketing Coordinator

ThomasNet

(New York, New York)

Full Time

Job Posting Details

Responsibilities

- It is if you are a driven, creative and versatile digital marketing professional.

- In this fast-paced position, you will work closely with a cross-departmental team of individuals to execute initiatives on behalf of our clients in the manufacturing industry.

- Utilizing skills in email marketing, content writing, social media, and project management, you will be instrumental in the successful execution of ever-evolving campaigns for these companies.

- This is a chance to get in early on a team that is growing in size and responsibility. We are an enthusiastic and entrepreneurial group, and you’ll have the opportunity to learn about other marketing disciplines as you take on a growing level of responsibility.

Specific Responsibilities:

- Execute digital marketing initiatives including email outreach campaigns, landing page design, content development & promotion, social media community building, and more in conjunction with the strategy team to meet target marketing goals for RPM clients.

- Partner closely with a cross-functional team to support development of new marketing efforts in social media, SEO, SEM, email, blog, and outside content development.

- Conduct research across varied industries in the manufacturing space to develop new ideas for unique marketing initiatives.

- Track performance of marketing initiatives for multiple client accounts and communicate findings on a weekly basis:
 
  - Pull reports from Hubspot.
 
  - Call clients to provide performance updates in tandem with the account strategist.

It is if you are a driven, creative and versatile digital marketing professional.
In this fast-paced position, you will work closely with a cross-departmental team of individuals to execute initiatives on behalf of our clients in the manufacturing industry.
Utilizing skills in email marketing, content writing, social media, and project management, you will be instrumental in the successful execution of ever-evolving campaigns for these companies.
This is a chance to get in early on a team that is growing in size and responsibility. We are an enthusiastic and entrepreneurial group, and you’ll have the opportunity to learn about other marketing disciplines as you take on a growing level of responsibility.

Specific Responsibilities:

Execute digital marketing initiatives including email outreach campaigns, landing page design, content development & promotion, social media community building, and more in conjunction with the strategy team to meet target marketing goals for RPM clients.
Partner closely with a cross-functional team to support development of new marketing efforts in social media, SEO, SEM, email, blog, and outside content development.
Conduct research across varied industries in the manufacturing space to develop new ideas for unique marketing initiatives.
Track performance of marketing initiatives for multiple client accounts and communicate findings on a weekly basis:
- Pull reports from Hubspot.
- Call clients to provide performance updates in tandem with the account strategist.

Ideal Candidate

College degree (BA/BS), preferably in communications, marketing, journalism, business, or another related field
Minimum 1 year experience in marketing or internships in communication or marketing preferred, 1+ year experience in B2B digital marketing strongly preferred
Ability to multi-task and complete simultaneous deadline projects for high profile clients in diverse industries
High comfort level communicating with clients through phone and email interactions
Ability to quickly learn and adapt to a fast-paced environment
Knowledge of best practices in digital and new media marketing and proficiency in email marketing, social media, and web content development are strongly preferred
Knowledge of Hubspot and the manufacturing industry a very strong plus, but training will be provided